Who Can Benefit From Using Flash Video and Rich Media Marketing?
I have been asked dozens of times over the past 5-6 years if I believe Rich Media Marketing works so I thought it would be a good idea to address it here in the Web Video Marketeer! Based on hard experience, I can tell you that web video can help any size business make a bigger impact with their online marketing efforts. I've launched video-based campaigns for a wide range of clients across several industries and I can tell you that using rich media properly can boost your campaign results (visitors, sales, exposure, etc.) I don't care if you are a Philadelphia videographer, a flavored water company, a Pennington chiropractor, Ellen Degeneres, or the NFL, an immersive environment for marketing your products or services can light a viral fire across the web. With 100,000 blogs going live each day, it has become easier and easier for people to get the word out about another website, a product, service, news story, etc.
Is it expensive to produce?
Great question and the answer completely depends on your industry, product, and target market. If you need a high quality video produced, shot at a studio, using professional lighting gurus, and sound engineers, then it won't be cheap. However, maybe your production only requires a steadicam operator with no audio (and you'll edit music in post), which will drastically cut down your costs. If you really don't have a big budget, then maybe you play to that... What do I mean? Craft a script and storyboard that don't require a big budget...have it look grainy, a little shaky, etc. That could be the angle you use! (Blair Witch Project-like).
The proper use of flash video on the web can attract visitors, help close sales, increase the length of stay per visitor, and ultimately help you increase ROI. A word of caution though, the script and storyboard are critical! Do not rush to production without a solid script and storyboard in hand. A bad interactive experience using internet video typically stems from not having a solid script and storyboard. Don't fall into this trap!
Happy web film-making!
GG
Is it expensive to produce?
Great question and the answer completely depends on your industry, product, and target market. If you need a high quality video produced, shot at a studio, using professional lighting gurus, and sound engineers, then it won't be cheap. However, maybe your production only requires a steadicam operator with no audio (and you'll edit music in post), which will drastically cut down your costs. If you really don't have a big budget, then maybe you play to that... What do I mean? Craft a script and storyboard that don't require a big budget...have it look grainy, a little shaky, etc. That could be the angle you use! (Blair Witch Project-like).
The proper use of flash video on the web can attract visitors, help close sales, increase the length of stay per visitor, and ultimately help you increase ROI. A word of caution though, the script and storyboard are critical! Do not rush to production without a solid script and storyboard in hand. A bad interactive experience using internet video typically stems from not having a solid script and storyboard. Don't fall into this trap!
Happy web film-making!
GG
Labels: Flash Video, Rich Media
posted by Glenn Gabe @ 2:01 PM
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