Reviewing the Best Super Bowl Commercials With The Help of Flash Video!
So which super bowl commercials did you like? I'm a TIVO fanatic, so during the Super Bowl is probably the only time that I won't whip through the commercials during a game! I thought the game had some great ads (mostly during the first quarter) and I wanted to mention them here, especially since AOL Sports did such as phenomenal job at creating their super bowl commercials site. Now that's a great interactive environment for viewing the video clips, commenting on each ad, rating your favorites, and then passing links around to your family and friends. To read more about aol sports and its flash video marketing, read my post on the Internet Marketing Driver (my blog about web marketing).
To the ads!
1. Doritos Crash
I loved this commercial. First, it was user generated, so all of you big time creative directors should be calling Dale from NC! ;-) Why is this number 1 for me? I remembered the brand and product when the super bowl was over, which is a big challenge for many super bowl ads. Also, it left a positive memory, it was funny, and again, put Doritos front and center more than a few times during the 30 second spot. And did I already say that it was user generated??
2. Fedex Moon Office
Great ad. For anyone who uses fedex, you know how incredible they are... The only time I thought they screwed up was when I screwed up!! Anyway, when watching the commercial, it hit me that if we ever advance to the point of having offices on the moon, fedex better be there! The fedex shuttle was great and the ending where the guy gets smoked by an asteroid was hilarious. Like Doritos, I remembered the ad and the brand.
3. Bud Light Face Slap
OK, I had to add one really stupid commercial... but this one was hilarious! I laughed as everyone was slapping each other throughout the commercial, but what put me over the edge was the guy at the end who slapped his boss after a big meeting. The look on his boss' face was priceless! It almost looked like they really surprised him somehow. I guess you'd have to ask the director.
4. Sierra Mist Combover
This goes out to anyone who's had a friend or family member with a combover. Come on people? Shave it off or keep it tight! It's not 1970 anymore... Anyway, it's a really funny commercial, but I have to say, I initially didn't remember the company or brand after the first run... That said, the web saves it for them, since I was able to see it over and over again on aol sports (or any of the other sites providing the clips...)
Overall, I'd give this year a 7 out of 10. The commercials definitely seem to be taking a hit and maybe, just maybe, it's due to the fact that billions of dollars per year in TV advertising is starting to flow elsewhere... like the web. :-) You've got to love your TIVO! But that's for another post...
GG
To the ads!
1. Doritos Crash
I loved this commercial. First, it was user generated, so all of you big time creative directors should be calling Dale from NC! ;-) Why is this number 1 for me? I remembered the brand and product when the super bowl was over, which is a big challenge for many super bowl ads. Also, it left a positive memory, it was funny, and again, put Doritos front and center more than a few times during the 30 second spot. And did I already say that it was user generated??
2. Fedex Moon Office
Great ad. For anyone who uses fedex, you know how incredible they are... The only time I thought they screwed up was when I screwed up!! Anyway, when watching the commercial, it hit me that if we ever advance to the point of having offices on the moon, fedex better be there! The fedex shuttle was great and the ending where the guy gets smoked by an asteroid was hilarious. Like Doritos, I remembered the ad and the brand.
3. Bud Light Face Slap
OK, I had to add one really stupid commercial... but this one was hilarious! I laughed as everyone was slapping each other throughout the commercial, but what put me over the edge was the guy at the end who slapped his boss after a big meeting. The look on his boss' face was priceless! It almost looked like they really surprised him somehow. I guess you'd have to ask the director.
4. Sierra Mist Combover
This goes out to anyone who's had a friend or family member with a combover. Come on people? Shave it off or keep it tight! It's not 1970 anymore... Anyway, it's a really funny commercial, but I have to say, I initially didn't remember the company or brand after the first run... That said, the web saves it for them, since I was able to see it over and over again on aol sports (or any of the other sites providing the clips...)
Overall, I'd give this year a 7 out of 10. The commercials definitely seem to be taking a hit and maybe, just maybe, it's due to the fact that billions of dollars per year in TV advertising is starting to flow elsewhere... like the web. :-) You've got to love your TIVO! But that's for another post...
GG
Labels: Advertising, Flash Video, Viral, WOM
posted by Glenn Gabe @ 1:22 PM
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