How Much is that Flash Video Presentation in the Window? Heighten Marketing and Director's View
We receive a lot of calls and questions about the flash video presentation on our homepage and I wanted to clear up any confusion about what is handling this presentation. Some people think that Director's View is handling the synced video and supporting content, but the current version of Director's View doesn't handle syncing content to video (notice I say current version). We are using our rich media marketing solution called Heighten Marketing to provide the two minute flash video introduction to Director's View.
Heighten is a custom flash video solution that enables us to build robust, interactive video presentations for marketing products and services. It has also been used extensively for online training. Again, it's custom-built, meaning we actually build the presentation for our clients. Director's View is the utility that enables you to provide professional flash video theatres that are customizable. With Director's View EX, you can customize the color scheme, background image, thumbnail image, title, description, and chapter selection for each theatre you build. Also, Director's View is a one time fee where Heighten Marketing is a recurring fee per campaign. The trade off is the functionality you receive with a custom-built solution versus more a presentation-focused solution like Director's View.
In future versions of Director's View, I see the gap between Heighten and DV closing, and Director's View providing more functionality as flash video progresses. There will always be a need for custom-built solutions, like for specific marketing campaigns that require tailored functionality, but I think a flash video solution like Director's View can help businesses with smaller budgets bridge the gap.
I hope that clears up some of the confusion! Please let us know if you have any questions about Director's View or Heighten Marketing.
GG
Labels: Director's View, Flash Video, Heighten Marketing, Rich Media, Viral
posted by Glenn Gabe @ 5:19 AM
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