Medellin Trailer Leaked on Youtube - HBO Using Buzz Marketing for a Fake Movie
For those of you who are Entourage fans, you know all about Medellin. I think it’s brilliant how HBO is using Buzz Marketing for a fake movie that’s part of a fictional TV show. A little confusing, right? This is definitely blurring the line between fact and fiction… The latest episode of Entourage ended with the 90 second movie trailer for Medellin, the movie that Vince Chase and E produced (on the show of course).
In the episode, someone leaked the trailer on youtube (and then someone really posted it to youtube at the same time). So, Entourage fans shot to the web to find the trailer and the official movie site. Keep in mind, there really isn’t a movie…and it’s all part of a fictional TV show about a movie star in Hollywood.
I wrote a blog post about how they might just generate enough buzz about Medellin to warrant a real movie! Check out the blog post about HBO Using Buzz Marketing for MedellinTheFilm.com. This is an interesting twist from the minds at HBO!
PS Don't make a mistake (like many are doing) and visit MedellinTheMovie.com...it has nothing to do with the movie.
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