EventDV 25 - Most Influential VIdeographers for 2006
EventDV Magazine recently released their
EventDV 25, a list of the most influential videographers for 2006. I found this especially interesting, since 2 of the top 25 are Director's View clients! Congratulations to
Dave Williams of DVideography and
Brett Culp of CVP! I can tell you that once you speak with both Dave and Brett, you will understand why they are on the list. When they called about Director's View and I got to take a look at their work and hear their philosophy, I knew I was speaking with some of the top talent in the industry.
So, if you are looking for a
Tampa wedding videographer or a
Philadelphia wedding videographer, look no further. And of course, you can view their samples in Director's View...what could be better? :-)
Labels: Awards, Director's View, Videographers
New Year's Resolutions for Leaders - Yes, this applies to flash video marketers!
I just read a great post about
New Year's Resolutions For Leaders written by Sean Ryan, a top
leadership consultant that I had the privilege of working for when I was at Perrier. I thought to myself, does this apply to flash video marketers? Actually it applies to anyone in a leadership role at an organization (whether you lead a team of five or a team of thousands!)
So, after reading Sean's post, I wanted to add the link here so you could read his post and apply his ideas to your leadership approach. I particularly like the segments about "Dealing with Reality" and "Hold the Tough Conversations." Sean does a great job at explaining each segment based on his 20+ years of experience in helping organizations reach their potential.
Who Can Benefit From Using Flash Video and Rich Media Marketing?
I have been asked dozens of times over the past 5-6 years if I believe Rich Media Marketing works so I thought it would be a good idea to address it here in the Web Video Marketeer! Based on hard experience, I can tell you that web video can help any size business make a bigger impact with their online marketing efforts. I've launched video-based campaigns for a wide range of clients across several industries and I can tell you that using rich media
properly can boost your campaign results (visitors, sales, exposure, etc.) I don't care if you are a
Philadelphia videographer, a
flavored water company, a
Pennington chiropractor,
Ellen Degeneres, or
the NFL, an immersive environment for marketing your products or services can light a viral fire across the web. With 100,000 blogs going live each day, it has become easier and easier for people to get the word out about another website, a product, service, news story, etc.
Is it expensive to produce?
Great question and the answer completely depends on your industry, product, and target market. If you need a high quality video produced, shot at a studio, using professional lighting gurus, and sound engineers, then it won't be cheap. However, maybe your production only requires a steadicam operator with no audio (and you'll edit music in post), which will drastically cut down your costs. If you really don't have a big budget, then maybe you play to that... What do I mean? Craft a script and storyboard that don't require a big budget...have it look grainy, a little shaky, etc. That could be the angle you use! (
Blair Witch Project-like).
The proper use of flash video on the web can attract visitors, help close sales, increase the length of stay per visitor, and ultimately help you increase ROI. A word of caution though, the script and storyboard are critical! Do not rush to production without a solid script and storyboard in hand. A bad interactive experience using internet video typically stems from not having a solid script and storyboard. Don't fall into this trap!
Happy web film-making!
GG
Labels: Flash Video, Rich Media
