How Much is that Flash Video Presentation in the Window? Heighten Marketing and Director's View
We receive a lot of calls and questions about the
flash video presentation on our homepage and I wanted to clear up any confusion about what is handling this presentation. Some people think that Director's View is handling the synced video and supporting content, but the
current version of Director's View doesn't handle syncing content to video (notice I say current version). We are using our
rich media marketing solution called Heighten Marketing to provide the two minute flash video introduction to Director's View.
Heighten is a custom flash video solution that enables us to build robust, interactive video presentations for marketing products and services. It has also been used extensively for online training. Again, it's
custom-built, meaning we actually build the presentation for our clients. Director's View is the utility that enables you to provide professional
flash video theatres that are customizable. With Director's View EX, you can customize the
color scheme, background image, thumbnail image, title, description, and chapter selection for each theatre you build. Also, Director's View is a one time fee where Heighten Marketing is a recurring fee per campaign. The trade off is the functionality you receive with a custom-built solution versus more a presentation-focused solution like Director's View.
In future versions of Director's View, I see the gap between Heighten and DV closing, and Director's View providing more functionality as flash video progresses.
There will always be a need for custom-built solutions, like for specific marketing campaigns that require tailored functionality, but I think a flash video solution like Director's View can help businesses with smaller budgets bridge the gap.
I hope that clears up some of the confusion! Please let us know if you have any questions about Director's View or Heighten Marketing.
GG
Labels: Director's View, Flash Video, Heighten Marketing, Rich Media, Viral
Tenacity Wins - How Randy Fromkin of PR Video Productions Implemented Director's View EX
Director's View™
Flash Video Presentation Tool is a powerful utility that enables customers to provide web video in a customizable online theatre. We receive calls every week from a wide range of people in a wide range of industries. During these conversations with prospective customers, we explain that you should be somewhat familiar with encoding video, working with html files, and using ftp to upload content to your website in order to take full advantage of the features of Director's View™. So when I first spoke with Randy Fromkin from PR Video Productions, a
Boston wedding videographer, I wasn't sure it was going to be a great fit. For example, he had never used ftp to connect to his website prior to our conversation.
We are always here to help via phone or email, but it helps if you are familiar with the basics of uploading content to your website. Especially since the point of developing Director's View™ was to empower video production professionals who wanted to quickly create professional flash video theatres. This translates into not having to hire a web developer or web video expert when wanting to show off the great footage you just shot the night before, saving both money and time.
Randy purchased Director's View™ and was determined to get it up and running on his website. Actually, he was probably the
most determined new Director's View™ customer we have ever had! When he came across something he didn't understand while building his first theatre, he read our user's manual and then called us with questions to clarify what he learned.
Then I received an email from Randy with a link to his first Director's View™ theatre, and I must admit, I was a little surprised! Randy did it! He had created his first theatre and was now off and running with Director's View™. There's a reason that Randy signed his testimonial as
Randy the Tenacious...he proved that if you have the determination (and the proper guidance), you can accomplish what you set out to do.
I tip my hat to Randy and I now see several Director's View™ theatres on his site. So, be sure to check out Randy Fromkin's
wedding video samples in his new Director's View™ EX theatre!
GG
Labels: Director's View, Videographers
